“Tipping Point” author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.
I love this talk because it drives home this whole notion about fitting in, uniformity and following formula. One of the beautiful things about publisher, Dewy Moss LLP, is its philosophy that no story should fit neatly into a particular box. Sometimes a story is a romance, a suspense, and science fiction. Sure, it may be predominantly one or the other, but forcing someone to choose a genre and stick with it may be a bit of a larger pill to swallow.
I believe people just like a good story. Some people prefer more action and less suspense, or more romance and less horror. But even the most spooky story could appeal to the anti-horror reader if it contained elements of something she preferred, like romance or fantasy.
Generally, I enjoyed Malcolm Gladwell’s talk, and I am sharing it with you (in case you haven’t seen it).